StarTV

StarTV is a Taiwanese general entertainment television channel operated by The Walt Disney Company (Taiwan) Ltd. Its programming features drama, variety, lifestyle, and talk shows in Mandarin. Launched on 21 October 1991 at 16:30 Hong Kong Time by its predecessor Star TV, the channel originally targeted audiences in Greater China broadcasting in both Mandarin and Cantonese, before it reduced broadcasting area to just Taiwan and began broadcasting only in Mandarin on 31 March 1996.